Older Audience for Child’s Bracelet Is Not a Stretch

August 10th, 2010

Older Audience for Child’s Bracelet Is Not a Stretch

It wasn’t until some elementary schools banned Silly Bandz, those colorful plastic bracelets that are the latest fad among the pencil-box set, that Ramona Sidlo, who is 30, wanted them for herself.

“I thought, ‘This is nuts that a rubber band is causing so much hype,’” she said. “If kids are going crazy over these, I have to have them.”

Keep reading.